How to Build an Effective Personal Brand in Real Estate

RE/MAX Philippines lists down simple but effective ways for building your personal brand as a real estate professional

All of us have probably heard of branding—you know, the thing that helps us differentiate Coca-Cola from Pepsi or Nike from Adidas. But not a lot of us have probably heard of personal branding. Perhaps an obscure concept, personal branding is important especially in industries where personal touch or face-to-face interaction is important, especially in real estate.

It does not matter if you are a freelance real estate agent getting your hands dirty with the ins and outs of property selling or a seasoned entrepreneur who owns a medium-sized brokerage, crafting a personal brand that earns you recognition in your market can mean the difference between being viewed as a commodity or a valued resource.

And investing in your personal brand is a no-nonsense way to generate awareness for your business, establish your reputation as a reliable professional, and stand out in your market. In association with Penbrothers, global real estate brokerage firm RE/MAX Philippines has recently organized a talk on personal branding and invited esteemed speakers to share their insights on the subject.

Here, we summarize the speakers’ tips on how to build and cultivate an effective personal brand.

1. Start with Authenticity

Many real estate professionals, especially those who have been in the industry for many years, might have already unconsciously defined their personal brand, and the best way to go about it is to develop it—ideally with purpose and passion. A lot of times, companies (and entrepreneurs) try too hard to define their brand when in reality the market or their customers are the ones that define it.

According to Faye Jessica Yoingco, digital content strategist at One Mega Group, the best way to go about it is to be authentic, which for real estate professionals is establishing you being you; that is, a dependable and professional real estate agent or broker. Indeed, if this is the message you want to convey, then you have to be this person in real life, whether you are in a networking event, meeting clients, or closing deals.

2. Build Your Credibility through Online Presence

Matt Holmes, the founder of Handshakin, said that one effective way to start building your credibility is to have an online presence. “People trust you easier if you have some sort of online presence. It’s one thing if you tell people your opinion and then to tell it publicly. For this Holmes recommend having a blog or at least accounts on popular social networking sites such as LinkedIn or Instagram. In real estate, having your own website also helps develop your personal brand as an expert in your field.

3. Build Trust by Delivering Value

You can build an audience—and in the process earn their trust—by delivering value. This is especially true in real estate where one’s potential customers are not immediately ready to purchase. One way to deliver value is to be a thought leader in your selected niche. According to Holmes, if you pick a niche, you can show people what you can deliver and in turn, more people will be willing to meet with you.

There are many ways to be a thought leader in real estate, said RE/MAX country manager Kenneth Stern. “One of which is to be an expert. If you can show your potential customers that you can give them sound advice, you will earn their trust and this is an effective way to convert them into customers. Indeed, helping is the new form of selling.”

4. Follow the Four C’s

For your personal brand to be effective, it has to follow the four C’s; that is, clear, concise, creative, and consistent. According to Christopher Star, founder of XS by XS, a digital marketing agency, your personal brand has to be clear on why you are doing it. “Whether you’re doing it to expand your network, get a promotion, or win an election, you need to know why you’re doing it.”

Next is it has to be concise because people can only process so much information; hence, your message should be as brief as possible. Yoingco shares this view: “There is beauty in brevity. If you can say something in a short way as possible, do that.”

The third is to be creative. “To be effective, a personal brand makes sure that it identifies and differentiates you from others. And if it does, it means you’re not unique and that means you’re not being creative,” said Star.

And lastly, all effort to promote your personal brand has to be consistent. “This is important not just because it helps reinforce your brand, also because consistency builds trust,” said Star.

5. Be Confident

“Fake it ’til you make it” may not necessarily scream authenticity, but it is an effective way to build your confidence and in the process your personal brand. According to Yoingco, it takes a while to develop confidence and it indeed is going to be a process. However, she thinks that this is something you can develop and one effective way to do so is to master your skill. For real estate professionals, this is to develop first and foremost one’s skill, because, at the end of the day, this will enable you to understand what you can bring to the table.

6. Develop and Practice Empathy

This is something that we need to have more, said Yoingco. Empathy is putting yourself in the shoes of others. “It’s thinking of other people when we’re driving, talking to them, or meeting with clients. Empathy is something that helps us understand more the people around us.” When it comes to selling, empathy allows real estate professionals to integrate what they know with their customer’s point of view, because at the end of the day, it is always about meeting the buying party’s needs and not the other way around.

About RE/MAX Philippines

RE/MAX is the world’s leading franchisor of real estate brokerage services that was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 120,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides.

In 2018, RE/MAX was ranked as the Top 5th franchise company in the world according to the Entrepreneur Franchise 500® survey—making us the #1 Real Estate Franchise Company for 6 consecutive years.

RE/MAX Philippines was founded in 2012 and continues to grow its network with over 25 franchises and more than 200 brokers and associates nationwide, with each agent taking home an average of P3.7M in commission per year. RE/MAX Philippines aims to change the country’s Real Estate landscape by offering its affiliates the strength of the RE/MAX brand, its unparalleled live-training events and 24/7 online continuing education programs, the vast RE/MAX global network, and all the necessary tools and information an agent needs.

For more information about RE/MAX Philippines, to search home listings or find an agent in your community, please visit


Nashla Locsin
PR and Marketing Associate
RE/MAX Philippines
Mobile: +63 917 629 6784

Shopee Launches Shopee Gadget Zone, Your Go-To Electronics Destination

Do you think the users can snag premium products at the Mega Electronics Sale from July 17 to 20, featuring up to 95% off branded TVs, mobile phones, laptops, and more? Of course, users are ready and excited about it. They will  manage their time and money in purchasing or investing related to the Mega Electronics Sale.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan strengthens its electronics offering with its new in-app portal Shopee Gadget Zone. A dedicated section devoted to all things tech, Shopee Gadget Zone will be stocked with Lowest Price Guaranteed deals featuring the hottest and latest electronic gadgets including televisions, mobile phones, and accessories from dozens of major brands like Samsung, Oppo, and Philips. To celebrate the launch of Shopee Gadget Zone, users can also expect up to 95% off a wide range of top electronic products at the Mega Electronics Sale from July 17 to 20.

Shopee Gadget Zone treats users from July 17 to 20 up to 60% off on diverse selections across the electronics category, including premium phones like the Oppo F7 and Honor 10, smart TVs from Sony and Toshiba, laptops, gaming consoles, and many more.

Jane Lim, Director of Shopee Philippines said, “With the rise in popularity of electronics in the Philippines, we also see Shopee users looking for more premium tech products for their daily use. Hence, we feel now is the best time to introduce Shopee Gadget Zone in our goal to become the one-stop online shopping destination for all Filipinos. With Shopee Gadget Zone, locals can save even more on top-of-the-line products via exclusive deals, bundles, and various other promotions. This follows Shopee’s promise to deliver an excellent online shopping experience to users through campaigns and features that meet their evolving needs and preferences.”

With the launch of Shopee Gadget Zone, users can also look forward to the Mega Electronics Sale from July 17 to July 20. The four-day campaign will feature exclusive bundles and deals, including up to 95% off diverse products from leading electronics brands like Canon, HP, JBL, Xiaomi, and Vivo.

Aside from that, during the Mega Electronics Sale, 21 lucky winners will also be chosen from the pre-registration of the Vivo X21 from July 17 to 20 to each win a ₱10,000 voucher. The vouchers may only be used until July 31 to purchase the Vivo X21 .

Head over to Shopee from July 17 to 20 and shop your favorite electronic products now!

To know more information about the Mega Electronic Sale, visit

Visit or download the Shopee app for free on Apple App Store or Google Play Store.

Lazada and Rakuten Viber team up for the Football World Cup!

Who else are excited of  the team up between Lazada and Rakuten for the Football World Cup? Nowadays, coordinators and management of the biggest events are using advance technology that caters worldwide. 

Did you know that Lazada’s biggest sale in July celebrates World Cup fever with the Match Day Campaign? With this July 15 will be a shopping celebration for all as best-selling products will go on special discount. As an added bonus, in partnership with Rakuten Viber, Lazada will be giving out a discount voucher of up to Php 300 if the FREE Lazada Match Day sticker pack gets 20,000 downloads by noontime of July 15. Drop by Rakuten Viber’s sticker mart and download the Lazada Match Day sticker pack now! Tell your friends too, it’s time for a team effort!

Go for gold by downloading the Lazada mobile app for free and enjoy great deals during the upcoming Match Day campaign on July 15.

About Lazada Group

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.

With over 300 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

Offline Marketing Head
Lazada Philippines
(M) +639178969703

Experience the warmth and beauty of modern asian living in Montala Alviera

Are your excited to know the Ayala Land's First Residential Village in Alviera Porac, Pampanga? A real estate broker shared me about the new project and also excited to know more about it.    

Montala Alviera is a gated residential community within Alviera in Porac, Pampanga with modern lifestyle amenities and transports residents to a modern asian paradise just outside the bustle of the city proper. It is the Ayala Land's First Residential Village in Alviera Porac, Pampanga under the Alveo Land.

Besides, enjoy lifestyle amenities designed to provide every homeowners modern comfort, a stone’s throw away from schools, churches, hospitals and commercial centers. This is Montala Alviera, experience the warmth and beauty of modern asian living.

Aside from providing all the comforts and elegance in your home and neighborhood, this residential development also provides amenities for work and play including a sports amenities, and recreational facilities the whole family can enjoy.

Montala Alveo is within close proximity to Clark Airfield and Subic Freeport, and readily accessible via NLEX, SCTEX, TPLEX and local road networks, allowing families to broaden their horizons and explore the many possibilities the region has to offer.

Not limited to the Alviera estate alone, the Central Luzon region offers a myriad of business and leisure destinations that are easily accessible from Montala. From top tourist destinations such as the cold mountains of Baguio and the warm waters of La Union, to major business hubs in the likes of Nueva Ecija, nothing is ever too far away.

This 40.5-hectare development has 784 prime residential lots where homeowners can build their dream asian contemporary homes and create their very own private living spaces.

Architectural Theme: Asian Contemporary
Lot size range: 250 to 508 sqm
Average lot size: 250 sqm

It's not to late in investing real estate for the future of your family and beyond.